{"id":3209,"date":"2026-02-12T02:04:49","date_gmt":"2026-02-12T09:04:49","guid":{"rendered":"https:\/\/buenosdiasbcs.com\/?p=3209"},"modified":"2026-02-12T02:04:53","modified_gmt":"2026-02-12T09:04:53","slug":"el-cine-vertical-conquista-el-mercado-del-entretenimiento-global","status":"publish","type":"post","link":"https:\/\/buenosdiasbcs.com\/?p=3209","title":{"rendered":"El cine vertical conquista el mercado del entretenimiento global"},"content":{"rendered":"\n

A diferencia del cine tradicional, que part\u00eda de la idea de un p\u00fablico cautivo frente a una sala oscura, el espectador actual puede estar en la fila del supermercado, en el autob\u00fas o recostado en la cama.<\/h2>\n\n\n\n
\n\n\n\n

Ciudad de M\u00e9xico.-<\/strong> Lo que comenz\u00f3 como una forma casual de grabar videos en el tel\u00e9fono dej\u00f3 de ser un nicho para convertirse en un mercado global masivo. El cine vertical<\/strong> se perfila como uno de los hitos del entretenimiento contempor\u00e1neo, con potencial de alcanzar 13 mil 800 millones de d\u00f3lares para 2027<\/strong>, seg\u00fan Market Growth Reports.<\/p>\n\n\n\n

\u201cM\u00e1s que algo que \u2018viene\u2019, el cine vertical es algo que ya est\u00e1 pasando. Hoy es el formato que mejor conecta con las audiencias\u201d, afirm\u00f3 Pablo Garza Segovia<\/strong>, creador y director mexicano especialista en el sector, en entrevista con MILENIO.<\/p>\n\n\n\n

No es una pantalla nueva, es la que ya usamos<\/h2>\n\n\n\n

A diferencia del cine tradicional, que part\u00eda de la idea de un p\u00fablico cautivo frente a una sala oscura, el espectador actual puede estar en la fila del supermercado, en el autob\u00fas o recostado en la cama.<\/p>\n\n\n\n

\u201cNo estamos inventando una nueva pantalla, estamos produciendo contenido a la altura de una pantalla que la gente ya usa todos los d\u00edas\u201d, explic\u00f3 Garza.<\/p>\n\n\n\n

El formato vertical responde a esa l\u00f3gica: narrativas \u00e1giles que captan la atenci\u00f3n en segundos y compiten con distracciones constantes. El consumo ya est\u00e1 en el celular, y el tel\u00e9fono m\u00f3vil es una herramienta transversal a todas las generaciones, no exclusiva de los j\u00f3venes.<\/p>\n\n\n\n

Los primeros tres segundos son decisivos<\/h2>\n\n\n\n

El cine vertical se produce en formato 9:16<\/strong>, dise\u00f1ado espec\u00edficamente para smartphones y plataformas como TikTok, Reels de Instagram o YouTube Shorts<\/strong>. Tan solo los Reels ya se valoran en 360 mil millones de d\u00f3lares<\/strong>, mientras que Shorts alcanza 306 mil millones<\/strong> y TikTok 275 mil millones<\/strong>.<\/p>\n\n\n\n

\u201cEn el cine vertical hablamos de episodios de tres a cinco minutos, cada uno con inicio, desarrollo y cierre. Esa estructura permite que un episodio lleve naturalmente al siguiente. No es una narrativa fragmentada, es una narrativa encadenada, pensada para el consumo continuo\u201d, explic\u00f3 el director.<\/p>\n\n\n\n

Los primeros tres segundos son fundamentales. Despu\u00e9s de diez segundos, si no hay conexi\u00f3n, la audiencia se satura. En este formato no hay tiempo para explicar demasiado: el gancho visual y narrativo debe estar ah\u00ed desde el inicio.<\/p>\n\n\n\n

Adem\u00e1s, el sonido no est\u00e1 garantizado, ya que muchos usuarios consumen contenido con subt\u00edtulos o audio silenciado, por lo que la historia debe sostenerse incluso en silencio.<\/p>\n","protected":false},"excerpt":{"rendered":"

A diferencia del cine tradicional, que part\u00eda de la idea de un p\u00fablico cautivo frente a una sala oscura, el…<\/p>\n","protected":false},"author":2,"featured_media":3210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-3209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"\nEl cine vertical conquista el mercado del entretenimiento global - Buenos Días BCS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buenosdiasbcs.com\/?p=3209\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El cine vertical conquista el mercado del entretenimiento global\" \/>\n<meta property=\"og:description\" content=\"A diferencia del cine tradicional, que part\u00eda de la idea de un p\u00fablico cautivo frente a una sala oscura, el...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/buenosdiasbcs.com\/?p=3209\" \/>\n<meta property=\"og:site_name\" content=\"Buenos Días BCS\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-12T09:04:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T09:04:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/buenosdiasbcs.com\/wp-content\/uploads\/2026\/02\/festivales-cine-vertical.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1472\" \/>\n\t<meta property=\"og:image:height\" content=\"1082\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Edici\u00f3n Buenos D\u00edas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Edici\u00f3n Buenos D\u00edas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/buenosdiasbcs.com\\\/?p=3209#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/buenosdiasbcs.com\\\/?p=3209\"},\"author\":{\"name\":\"Edici\u00f3n Buenos D\u00edas\",\"@id\":\"https:\\\/\\\/buenosdiasbcs.com\\\/#\\\/schema\\\/person\\\/15aedc247eab7070ee5d76d6d069a821\"},\"headline\":\"El cine vertical conquista el mercado del entretenimiento global\",\"datePublished\":\"2026-02-12T09:04:49+00:00\",\"dateModified\":\"2026-02-12T09:04:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/buenosdiasbcs.com\\\/?p=3209\"},\"wordCount\":453,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/buenosdiasbcs.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/buenosdiasbcs.com\\\/?p=3209#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/buenosdiasbcs.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/festivales-cine-vertical.jpg\",\"articleSection\":[\"Tecnolog\u00eda\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/buenosdiasbcs.com\\\/?p=3209#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/buenosdiasbcs.com\\\/?p=3209\",\"url\":\"https:\\\/\\\/buenosdiasbcs.com\\\/?p=3209\",\"name\":\"El cine vertical conquista el mercado del entretenimiento global - 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