{"id":2103,"date":"2026-01-24T02:38:55","date_gmt":"2026-01-24T01:38:55","guid":{"rendered":"https:\/\/buenosdiasbcs.com\/?p=2103"},"modified":"2026-01-24T02:38:57","modified_gmt":"2026-01-24T01:38:57","slug":"google-y-walmart-se-asocian-para-hacer-compras-desde-gemini","status":"publish","type":"post","link":"https:\/\/buenosdiasbcs.com\/?p=2103","title":{"rendered":"Google y Walmart se asocian para hacer compras desde Gemini"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Google anunci\u00f3 este domingo una expansi\u00f3n con la que se\u00a0<strong>chatbot de inteligencia artificial (IA), Gemini<\/strong>, ser\u00e1 capaz de\u00a0<strong>realizar compras sin salir de la plataforma<\/strong>. Esto, gracias a alianzas con Walmart, Shopify y Wayfair.<\/h3>\n\n\n\n<p>El anuncio tuvo lugar en el marco de la convenci\u00f3n anual de la Federaci\u00f3n Nacional de Minoristas en Nueva York. Seg\u00fan John Furner, futuro presidente y CEO de Walmart, esta integraci\u00f3n representa la &#8220;pr\u00f3xima gran evoluci\u00f3n&#8221; en el sector minorista: el paso de la b\u00fasqueda tradicional&nbsp;<strong>basada en clics al comercio liderado por agentes de IA.<\/strong><\/p>\n\n\n\n<p>\u00bfQu\u00e9 nueva funci\u00f3n tendr\u00e1 Gemini para hacer compras?&nbsp;<\/p>\n\n\n\n<p>La&nbsp;<strong>nueva funci\u00f3n de pago instant\u00e1neo<\/strong>&nbsp;permitir\u00e1 que, tras una consulta espec\u00edfica (por ejemplo, buscar equipo para un viaje de esqu\u00ed), Gemini presente art\u00edculos del inventario de los minoristas participantes. Los&nbsp;<strong>usuarios podr\u00e1n completar la compra y pagar a trav\u00e9s de diversos proveedores<\/strong>&nbsp;directamente desde el chat,&nbsp;<strong>eliminando la fricci\u00f3n de ser redirigidos<\/strong>&nbsp;a sitios web externos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gemini ofrecer\u00e1 recomendaciones de compras&nbsp;<\/h2>\n\n\n\n<p>Para los clientes de Walmart que vinculen sus cuentas con Gemini, la experiencia ser\u00e1 a\u00fan m\u00e1s personalizada. Gemini ofrecer\u00e1 recomendaciones basadas en el historial de compras del usuario y los productos seleccionados se integrar\u00e1n autom\u00e1ticamente con los carritos existentes en Walmart o Sam\u2019s Club.<\/p>\n\n\n\n<p>Una competencia feroz por el dominio del mercado<\/p>\n\n\n\n<p>Este lanzamiento intensifica la carrera tecnol\u00f3gica entre los principales actores del sector:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>OpenAI: Ya hab\u00eda anunciado en octubre una asociaci\u00f3n similar con Walmart para usuarios de ChatGPT, adem\u00e1s de una funci\u00f3n de pago instant\u00e1neo para vendedores de Etsy.<\/li>\n\n\n\n<li>Amazon: Tambi\u00e9n desarrolla herramientas para unificar la navegaci\u00f3n y la compra mediante IA.<\/li>\n\n\n\n<li>Google: Aunque inicialmente estas funciones solo estar\u00e1n disponibles en Estados Unidos, la compa\u00f1\u00eda planea una expansi\u00f3n internacional en los pr\u00f3ximos meses.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Inteligencia artificial influye en la compra y venta&nbsp;<\/h2>\n\n\n\n<p>Seg\u00fan estimaciones de Salesforce,&nbsp;<strong>la inteligencia artificial influy\u00f3 en el 20% de las ventas minoristas<\/strong>&nbsp;globales durante la \u00faltima temporada navide\u00f1a, lo que equivale a unos 272.000 millones de d\u00f3lares. Con esta actualizaci\u00f3n, Google busca asegurar una posici\u00f3n dominante en un ecosistema donde la IA no solo informa al consumidor, sino que ejecuta la decisi\u00f3n de compra de manera inmediata.&nbsp;<\/p>\n\n\n\n<p><em>(Con informaci\u00f3n de The Associated Press)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google anunci\u00f3 este domingo una expansi\u00f3n con la que se\u00a0chatbot de inteligencia artificial (IA), Gemini, ser\u00e1 capaz de\u00a0realizar compras sin&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-2103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google y Walmart se asocian para hacer compras desde Gemini - 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