{"id":17427,"date":"2026-10-20T21:33:59","date_gmt":"2026-10-21T04:33:59","guid":{"rendered":"https:\/\/buenosdiasbcs.com\/?p=17427"},"modified":"2026-10-20T21:34:02","modified_gmt":"2026-10-21T04:34:02","slug":"mas-alla-del-super-bowl-aguacate-mexicano-va-por-millennials-y-gen-z-en-eu","status":"publish","type":"post","link":"https:\/\/buenosdiasbcs.com\/?p=17427","title":{"rendered":"M\u00e1s all\u00e1 del Super Bowl, aguacate mexicano va por millennials y Gen Z en EU"},"content":{"rendered":"\n<h2 id=\"h-desde-finales-de-la-decada-de-1990-el-consumo-de-aguacate-en-estados-unidos-ha-crecido-cerca-de-un-700-y-el-mercado-alcanzo-un-record-de-casi-3-300-millones-de-libras-el-ultimo-ano\" class=\"wp-block-heading\">Desde finales de la d\u00e9cada de 1990, el consumo de aguacate en Estados Unidos ha crecido cerca de un 700% y el mercado alcanz\u00f3 un r\u00e9cord de casi 3,300 millones de libras el \u00faltimo a\u00f1o.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La&nbsp;<strong>industria aguacatera mexicana<\/strong>&nbsp;busca ganar m\u00e1s consumidores en Estados Unidos con una estrategia enfocada en los j\u00f3venes y en reforzar el v\u00ednculo del fruto con el f\u00fatbol americano, aprovechando la&nbsp;<a href=\"https:\/\/www.eleconomista.com.mx\/empresas\/exportaciones-aguacate-batieron-record-40-cuota-mundial-20260623-819783.html\">popularidad del guacamole durante el Super Bowl<\/a>, dijo el director del principal organismo de promoci\u00f3n del sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La gran final de la NFL contin\u00faa como el principal evento comercial de la industria. En las cuatro semanas previas al partido del a\u00f1o pasado, el consumo super\u00f3 por primera vez&nbsp;<a href=\"https:\/\/www.eleconomista.com.mx\/empresas\/protegen-aguacate-franja-michoacan-indicacion-geografica-20260623-819862.html\">300 millones de libras<\/a>, con el guacamole por encima de los quesos, las salsas y otros dips, dijo \u00c1lvaro Luque, presidente y director ejecutivo de Avocados From Mexico, el principal organismo de promoci\u00f3n del aguacate mexicano en Estados Unidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, ese momento representa apenas un&nbsp;<strong>10% de las exportaciones mexicanas anuales de aguacate<\/strong>&nbsp;a Estados Unidos, agreg\u00f3 Luque, quien se\u00f1al\u00f3 que el reto est\u00e1 en el mayor desarrollo del resto del mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Sin duda, aguacate es Super Bowl&#8221;, afirm\u00f3 el directivo en una entrevista con Reuters. &#8220;(Pero) el 90% (de las importaciones) est\u00e1 fuera del Super Bowl&#8221;, a\u00f1adi\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La&nbsp;<strong>industria est\u00e1 apostando por el f\u00fatbol colegial,<\/strong>&nbsp;que concentra cientos de partidos por temporada, adem\u00e1s de la fecha ic\u00f3nica del 5 de mayo -cuando las celebraciones en Estados Unidos impulsan el consumo de comida mexicana- y el sector alimentos -donde muchos restaurantes a\u00fan no ofrecen guacamole ni platillos con aguacate en sus men\u00fas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Creemos que hoy el cielo de consumo de aguacates -nivel m\u00e1ximo potencial- podr\u00eda estar un 20 o 30% por arriba de lo que est\u00e1 siendo el d\u00eda de hoy. As\u00ed que creemos que en los pr\u00f3ximos a\u00f1os vamos a poder ver ese crecimiento&#8221;, sostuvo el ejecutivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En conjunto, la cadena del aguacate genera una derrama econ\u00f3mica anual de m\u00e1s del doble del valor de las exportaciones mexicanas de cerveza: alrededor de&nbsp;<strong>13,000 millones de d\u00f3lares<\/strong>.<\/p>\n\n\n\n<h2 id=\"h-enfoque-en-las-nuevas-generaciones\" class=\"wp-block-heading\">Enfoque en las nuevas generaciones<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Luque dijo que&nbsp;<strong>los millennials y la generaci\u00f3n Z<\/strong>&nbsp;son clave en los esfuerzos para impulsar el consumo porque crecieron con el aguacate como un alimento habitual e incluso popularizaron platillos como el &#8220;avocado toast&#8221;. A diferencia de la generaci\u00f3n X, requieren menos incentivos para su consumo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sus aportes a la salud ser\u00e1 otro motor que se busca explotar:&nbsp;<strong>Avocados From Mexico&nbsp;<\/strong>ve una afinidad marcada de esas generaciones con el bienestar y la nutrici\u00f3n. Por ello, planea reforzar campa\u00f1as que presenten al aguacate como parte de una dieta equilibrada, afirm\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde finales de la d\u00e9cada de 1990, el consumo de aguacate en Estados Unidos&nbsp;<strong>ha crecido cerca de un 700%<\/strong>&nbsp;y el mercado alcanz\u00f3 un r\u00e9cord de casi 3,300 millones de libras el \u00faltimo a\u00f1o, con un consumo per c\u00e1pita cercano a 10 libras, dijo Luque citando un estudio impulsado por la industria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e9xico export\u00f3 un r\u00e9cord de<strong>&nbsp;2,700 millones de libras a Estados Unidos<\/strong>&nbsp;en ese ciclo. En el actual a\u00f1o fiscal, los env\u00edos han crecido alrededor de un 18% interanual y la industria espera cerrar el periodo cerca de sus m\u00e1ximos recientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El aguacate mexicano representa un 85% del consumo estadounidense y Luque dijo que el objetivo del sector no es cerrar el mercado a otros jugadores, sino preservar su participaci\u00f3n dominante a medida que se incrementa la demanda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, los riesgos persisten. La seguridad en<strong>&nbsp;zonas productoras mexicanas<\/strong>ha sido motivo de preocupaci\u00f3n, reconoci\u00f3, aunque dijo que la industria trabaja para atenderlos y mantener un suministro clave para el mercado estadounidense.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed, el estado mexicano Jalisco se ha convertido en un complemento de la producci\u00f3n de su vecino Michoac\u00e1n durante los meses de menor oferta del mayor estado mexicano productor del fruto, entre mayo y agosto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde finales de la d\u00e9cada de 1990, el consumo de aguacate en Estados Unidos ha crecido cerca de un 700%&#8230;<\/p>\n","protected":false},"author":2,"featured_media":17428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-17427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cocina"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - 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