{"id":15475,"date":"2026-09-11T00:10:00","date_gmt":"2026-09-11T07:10:00","guid":{"rendered":"https:\/\/buenosdiasbcs.com\/?p=15475"},"modified":"2026-09-10T21:13:08","modified_gmt":"2026-09-11T04:13:08","slug":"ine-cambia-de-color-institucional-pasa-de-rosa-a-lila","status":"publish","type":"post","link":"https:\/\/buenosdiasbcs.com\/?p=15475","title":{"rendered":"INE cambia de color institucional: pasa de rosa a lila"},"content":{"rendered":"\n<h2 id=\"h-guadalupe-taddei-aclaro-que-el-cambio-de-imagen-del-ine-a-color-lila-obedece-a-un-ajuste-de-registro-partidista-y-no-a-fines-politicos\" class=\"wp-block-heading\">Guadalupe Taddei aclar\u00f3 que el cambio de imagen del INE a color lila obedece a un ajuste de registro partidista y no a fines pol\u00edticos.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El Instituto Nacional Electoral (INE) cambi\u00f3 su identidad gr\u00e1fica al color lila tras perder el tono rosa original ante la nueva agrupaci\u00f3n pol\u00edtica &#8220;Somos&#8221;, seg\u00fan inform\u00f3 la consejera presidenta Guadalupe Taddei para desestimar motivaciones pol\u00edticas.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-ine-cambia-de-color-institucional-pasa-de-rosa-a-lila-nbsp\" class=\"wp-block-heading\">INE cambia de color institucional: pasa de rosa a lila&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ante medios de comunicaci\u00f3n, Guadalupe Taddei explic\u00f3 que el cambio de imagen del INE responde a un&nbsp;<strong>ajuste t\u00e9cnico&nbsp;<a href=\"https:\/\/sipse.com\/mexico\/ine-aprueba-nombre-somos-pero-rechaza-mapa-de-mexico-514323.html\">derivado del registro de un partido pol\u00edtico<\/a><\/strong>&nbsp;y&nbsp;<strong>no a una estrategia para coincidir con la imagen urbana del Gobierno de la Ciudad de M\u00e9xico<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La funcionaria detall\u00f3 la selecci\u00f3n de la nueva gama institucional:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cAsumir el color lila es el resultado de haber perdido el rosa, primero, hay que decirlo, \u00bfno? Y est\u00e1 dentro de las paletas de color que hemos estado manejando, el lila, el azul marino, lila bajito, gris, beige, blanco. Eso son los colores\u201d.<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"h-cuanto-costara-el-cambio-de-imagen-del-ine\" class=\"wp-block-heading\">Cu\u00e1nto costar\u00e1 el cambio de imagen del INE<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El coordinador de Comunicaci\u00f3n Social del organismo electoral, Sergio Uzeta, aclar\u00f3 que la actualizaci\u00f3n visual se ejecutar\u00e1 de forma gradual, por lo&nbsp;<strong>que no provocar\u00e1 un impacto presupuestal negativo para la instituci\u00f3n<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/images.sipse.com\/Gw4uFpuIYcxggncM7JTH3ex2qT4=\/fit-in\/900x500\/2026\/09\/10\/1789080853376.jpg\"><img decoding=\"async\" data-src=\"https:\/\/images.sipse.com\/goEDOCL3EzcTVf40oQIlaqxMg6g=\/fit-in\/580x500\/2026\/09\/10\/1789080853376.jpg\" alt=\"INE cambia de color institucional: pasa de rosa a lila \" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">INE cambia de color institucional: pasa de rosa a lila<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque la autoridad no precis\u00f3 un monto econ\u00f3mico espec\u00edfico asignado al proyecto, garantiz\u00f3 una administraci\u00f3n ordenada de los fondos p\u00fablicos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uzeta argument\u00f3 que la unificaci\u00f3n gr\u00e1fica busca resolver necesidades operativas mediante las siguientes acciones:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Concentraci\u00f3n y ordenamiento de los activos digitales e impresos oficiales.\u00a0<\/li>\n\n\n\n<li>Creaci\u00f3n de mecanismos para validar y actualizar los materiales gr\u00e1ficos.\u00a0<\/li>\n\n\n\n<li>Reducci\u00f3n de procesos duplicados y de la generaci\u00f3n de insumos ajenos a la l\u00ednea institucional.\u00a0<\/li>\n\n\n\n<li>Optimizaci\u00f3n de la coordinaci\u00f3n entre las distintas \u00e1reas encargadas de la comunicaci\u00f3n.\u00a0<\/li>\n\n\n\n<li>Diferencias en la postura institucional<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A diferencia de lo expresado por Taddei sobre la p\u00e9rdida del color rosa, la Coordinaci\u00f3n de Comunicaci\u00f3n Social sostuvo que la transformaci\u00f3n de la identidad&nbsp;<strong>responde a un plan de eficiencia administrativa y operativa<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con este proceso de unificaci\u00f3n, el Instituto Nacional Electoral pretende optimizar la producci\u00f3n de materiales gr\u00e1ficos e institucionales sin generar gastos extraordinarios en la sustituci\u00f3n de se\u00f1al\u00e9tica e infraestructura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guadalupe Taddei aclar\u00f3 que el cambio de imagen del INE a color lila obedece a un ajuste de registro partidista&#8230;<\/p>\n","protected":false},"author":2,"featured_media":15476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-15475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-la-nacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.4) - 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